Aprilia India has introduced actor John Abraham as its new model ambassador because it launched the 2024 vary of superbikes within the nation. Abraham, a bike fanatic, will characterize the model recognized for its high-performance bikes just like the Aprilia RSV4 Manufacturing unit.
The 2024 RSV4, RS660, Tuono 660, and Tuareg 660 ADV have been launched in India as Utterly Constructed Models (CBU) and can be accessible solely by means of Aprilia’s Motoplex dealerships nationwide. With plans to increase to 10 dealerships, Aprilia goals to cater to the rising demand for premium bikes within the Indian market.
John Abraham expressed his pleasure about becoming a member of Aprilia, stating, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style.” His alignment with Aprilia’s racing heritage and legacy makes him the proper match for the model’s picture.
Diego Graffi, Chairman and MD of Piaggio Autos, welcomed John Abraham to the Aprilia household, emphasizing how the actor’s ardour for efficiency and journey mirrors the spirit of the model. The partnership is anticipated to reinforce Aprilia’s visibility in India and enchantment to riders in search of thrilling but trendy bikes.
Apoorva Saigal, Head of Company Communication and Advertising at Aprilia, highlighted the importance of getting John Abraham on board because the model ambassador. The collaboration goals to achieve a wider viewers of passionate riders and create campaigns that commemorate the exhilarating expertise of driving an Aprilia bike.
Earlier than becoming a member of Aprilia, John Abraham had a longstanding partnership with Yamaha India as its model ambassador. Identified for his love for bikes, the actor and producer’s affiliation with Aprilia additional solidifies his dedication to selling high-performance bikes within the nation’s market.
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